Trade Show Do and Don't


Trade Show Do and Don't - Numerous amounts of exhibitors make so many mistakes while exhibiting at trade shows. Many wonder why they see poor ROI from their trade shows. Some of the do and don'ts are4 listed below

1. Corner booths can sometimes be the answer to your quest for traffic flow These locations may cost more, but despite costs they may be worth it based on the amount of traffic exposure (more exposure - more sales) Corner booths are more visible and have two or more sides of traffic flow. Getting such a location might be the answer to your returns on investment.

2. Provide a give away to show attendees who visit your booth. Be sure to meet and greet the attendee when they pick up a give-away. Swipe there card or get a business card. When picking a giveaway make sure you choose something that relates to your booth and product. It should have your company name and contact information on it

3. Preshow marketing is a great example of getting people to show up at your booth. Send out invitation to show attendees via e-mail or regular mail. Provide some sort of raffle or give-away incentive

4. Booth location can be a great traffic getter. Locate your booth in the second row from the front of the convention hall is usually the best location for incoming traffic. People like to settle in to the convention hall before being confronted. Another great location for traffic is usually by the bath rooms and or the food court area.

5. In any type of booth whether an inline or an Island never sit in your booth at lease in a low chair. If you sit make sure you do not block any entrance path to your booth, for example an inline booth try to sit off to the side near the aisle. Try not to sit as much as possible standing gets more attention. To help with this try to use double padding on your booth. This can make a world of difference on your sales force backs and feet

6. Try not to show too many videos. Use videos as 30 second commercials with flash and sound. Loop your videos to repeat. Keep these video simple and flashy, it should be an eye catching commercial

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